City on the Edge - In a nutshell
The internet, if you think about what a website is — the engineering is underneath it, but it's really about the design, and the creative expression, and the writing. So it's a different thing. And relatedly, the people who were interested in the culture of Burning Man were also the people who were interested in the design end of technology. That became central, much more than the kind of hard engineering part of it.