Today's thread ·
October 2, 2026

Breaking into Song: Television Musicals from Glee to Crazy Ex-Girlfriend

In a narrow sense, it’s about tv musicals, and music on television more generally. This may seem simplistic, but the combination of music and TV is both obvious and yet simultaneously unnoticed. I wanted to rectify that through this work, by not only looking at musical episodes/specials/series throughout US television history, but soundtracks, synergistic deals (eg, the WB network in the 1990s), and shows like Soul Train and American Bandstand that exposed viewers to music they might not have access to locally.

Ongoing thread. More from Erin Giannini to follow.
Read the full thread →

October 2, 2026

Erin Giannini

Tomorrow

Testament

Tarik O'Regan

What happens when your own memories become someone else’s story?

This week's threads

All the threads →
Mark Bartholomew
From the archive ·
June 7, 2017

Adcreep

Mark Bartholomew
Chapter 4, “From Market Share to Mindshare,” is about the new discipline of neuromarketing. The ability to monitor consumers’ biological responses to commercials in real time has led to more...
Read the thread

Know something the rest of us don't?

Most threads on Rorotoko begin with our invitation. Some begin with a proposal. Both use the same prompts and the same editing, with your own pages in the archive. Proposed threads carry a small Sponsored label and a fee.

Propose a thread →

No paywalls. No selling your data.

Support this awesome independent project.

or shop the merch →