Sivulka, Juliann

 

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Juliann Sivulka is Professor of American Studies at Waseda University in Tokyo, Japan.  She is the author of Stronger than Dirt: A Cultural History of Advertising Personal Hygiene in America (2001) and Soap, Sex, and Cigarettes:  A Cultural History of American Advertising (1998).  Sivulka holds a B.A. in Marketing from Michigan State University, a B.F.A. and an M.F.A in Advertising Design from the Academy of Art College in San Francisco, as well as an M.A. and a Ph.D. in American Culture Studies from Bowling Green State University.  She lives in Tokyo, which gives her an international perspective on the current global advertising landscape.  Before joining the Waseda faculty in 2004, Sivulka was a professor at the University of South Carolina, a Fulbright lecturer in Japan (2001-2002), and a lecturer at the Academy of Art University.  A marketing communications expert, Professor Sivulka has also held corporate positions and provided consulting services in the San Francisco Bay area.


On Rorotoko:


On her book Ad Women: How They Impact What We Need, Want, and Buy
(Our Cover Feature of February 17, 2009)