David M. Carter


On his book Money Games: Profiting from the Convergence of Sports and Entertainment

Cover Interview of May 03, 2011

The wide angle

It is sometimes hard to fully appreciate the way in which the sports industry has grown, both organically and systematically—and how the business parlays fans’ insatiable appetite for sports into hundreds of billions of dollars on an annual basis.

As a veteran of the sports industry for over 20 years, I wanted to step back and describe the evolution of the sports business.  My goal was not only to reflect my experiences as a consultant and professor, but to do so in a way that reflects the challenges and opportunities my colleagues face on a daily basis.

Consequently, industry stakeholders played a key role in the research and development of Money Games.  We were constantly checking in to make sure that my perspective on the sports business rang true.  Between extensive first person interviews and other strong industry relationships, we believe we were able to get a compelling read on the issues of the day.

As a result of this process, Money Games is a book by the industry and for the industry.  But it also gives fans access to the boardrooms and executive offices behind their favorite pastimes.

Throughout the research and writing phase, it became obvious that, while sports have always been a form of entertainment, the specific aspect individually researched for our chapters had become increasingly more important to the sports entertainment experience.

This importance manifested itself in multiple ways.  For instance, in our television chapter, we discuss how sports on television has precipitated the development of shoulder and related programming, thus creating entertainment value outside of the actual event.  In another chapter, we analyze how sports anchored real estate development has transformed sports venues into centers of social, commercial, and residential importance.

Sports, and especially the business of sports, impact a multitude of industries.  Money Games reflects this wide reach by detailing the sports-related growth of technology firms, video game companies, real estate groups, and marketers, among others.  Each industry has found itself tied to sports through its convergence with entertainment.  Not only have these industries become involved in the sports world, sports have typically also become a major part of their business portfolios.