S. Jonathan Wiesen


On his book Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich

Cover Interview of March 20, 2011

Editor’s note

Originally, this interview ran on the Rorotoko cover page under the headline

“About attempts to imbue a violent economy with cultural meaning.”

We highlighted two quotes.

On the first page:

“In the 1930s and early 1940s, the Nazi regime lent consumption a nationalist urgency.  The way to maintain a uniquely ‘German’ way of life was to support the economy—to, in effect, ‘go shopping.’”

On the second:

“Any study of business under National Socialism would have to focus not only on the highly visible examples of cooperation but also on the mundane acts of selling.”