Christian Stadler


On his book Enduring Success: What We Can Learn from the History of Outstanding Corporations

Cover Interview of February 06, 2011

Editor’s note

Originally, this interview ran on the Rorotoko cover page under the headline

“Companies succeed by being intelligently conservative.”

We highlighted two quotes.

On the first page:

“Companies often spend millions on strategy evaluations without learning from their past experience or studying what they and other companies did in comparable past situations.”

On the second:

“Great companies are prepared to learn from their own mishaps rather than sweeping them under the carpet.”