Juliann Sivulka


On her book Ad Women: How They Impact What We Need, Want, and Buy

Cover Interview of February 17, 2009

Editor’s note

Originally, this interview ran on the Rorotoko cover page under the headline

“Retelling the History of Advertising.”

We highlighted two quotes.

On the first page:

“The power of the commercial images of Mr. and Mrs. Consumer, and the vigorous critique against them, obscure the many forces and the agency of women that gave form to American consumer culture.”

On the second:

“Women’s entry into the advertising world should also be seen as a larger part of the professionalization that occurred between the late nineteenth-century and the early twentieth century.  Similar to the entry of women in law, medicine, and architecture, the entry of early women in the advertising profession needs to be understood in terms of identity.”