John R. Ehrenfeld


On his book Sustainability by Design: A Subversive Strategy for Transforming our Consumer Culture

Cover Interview of February 03, 2009

Editor’s note

Originally, this interview ran on the Rorotoko cover page under the headline

“Creating sustainability is categorically different from reducing unsustainability.”

We highlighted two quotes.

On the first page:

“Cultures eventually begin to produce pathological, unintended consequences when the world changes, but cultural habits don’t.”

On the second:

“I propose to use technology, but very carefully designed technology, to carry and embed these new beliefs and values in the course of everyday, routine actions.”