M. Gigi Durham


On her book The Lolita Effect: The Media Sexualization of Young Girls and What We Can Do about It

Cover Interview of December 05, 2008

Editor’s note

Originally, this interview ran on the Rorotoko cover page under the headline

“Critical feminist media theory as parenting manual.”

We highlighted two quotes.

On the first page:

“The feelgood the Lolita Effect promises is a consumer fantasy, and it’s designed to be short-lived, because the Lolita Effect needs to fuel constant consumerism in order to support the interconnected web of industries, from diet aids to pornography, that depend on it.”

On the second:

“The media define girls as one-dimensional creatures whose sole attribute is sexuality [...] Girls are intelligent, creative, artistic, athletic, spiritual, community-spirited, and powerful.  They need to be recognized as complex individuals.”